What if charisma could be taught?
For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.
What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.
The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard-science approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.
"Fox Cabane's distinct writing style...makes reading each chapter both informational and fun. Each exercise is practical and easy...If you are interested in increasing your ability to be charismatic in your unique setting or employment, this book will give you direct skills to use"
" The Charisma Myth is an easy read, effectively integrating stories and research, strategies and applications, techniques and practices.”
New York Journal Of Books
"Cabane has done a masterful job of pulling together scientific findings and personal insights to present a coherent and compelling view of charisma. This book is engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense."
Stephen M. Kosslyn, director, Stanford University Center for Advanced Study in the Behavioral Sciences
"Cabane has done us a big favor. She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood."
Robert B. Cialdini, author of Influence: Science and Practice
And now, on Amazon.co.uk!